Senior Director, Digital Insights - Market Research Company (Ferndale, MI) in Detroit, Michigan For Sale
Our Senior Director of Digital Insights will be crucial to advising the world s top automotive brands with unique consumer insights and digital marketing expertise. This experienced (and yes, exceptional) Individual will be a natural team leader and be responsible for managing and developing strong relationships with existing clients and driving business development for the automotive unit. As a team leader, the Senior Director will be responsible for optimizing relationships with key clients and prospects, setting standards for actionable insights based on the combination of industry expertise and our proprietary behavioral data, and for helping to evolve the automotive unit overall. Career advancement is possible within Digital, and more broadly within our parent company and WPP. You will...##Serve as an auto industry expert within Millward Brown digital and keep abreast of trends and changes in the industry##Lead client relationships with Fortune 500 automotive, including developing effective personal and working relationships with key executives at those companies##Ensure that client deliverables are compelling and actionable, and aligned to client needs##Serve as the voice of the customer for internal decision-making##Mentor and manage client services team members to support client delivery capabilities, and partner with the sales organization to help translate client business needs into viable and powerful solutions##Speak to the press and present at conferences about industry trends and issues What you need##Motivation to help some of the world s leading companies make accurate and informed business decisions##Passion for connecting the dots to create big-data-driven story-telling##Experience developing and honing executive-centric relationships at clients and drive presentations to those executives and their teams##Demonstrated track record of serving as a true trusted advisor and problem-solver##Passion for working with innovative industry-leading intelligence on consumer behavior##Demonstrated ability to grow and lead successful teams and build cross-functional relationships##Proven ability to collaborate with senior internal team members across the organization##12+ years of professional experience in automotive, internet, consulting, consumer marketing, or market research##Bachelor s and/or graduate degree in Business, Economics, Marketing Research or other quantitative field, MBA a plus##Must like to work in a collaborative team environment
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